Thank you to all of our merchants for helping make Garlic Fest weekend such a success! Downtown Easton was buzzing with visitors, and Belleville Market saw that energy reflected throughout the store.

Over the Friday–Sunday period, overall sales were up 37% compared to the same weekend last year — a fantastic sign of growth and engagement from both returning and new guests.

We welcomed 3,498 guests through our doors (compared to 2,920 last year), showing a 20% increase in foot traffic relative to 2024. Even what seemed like slightly fewer festival attendees overall outside, Belleville’s results tell a story of stronger conversion and higher in-store spending — proof that shoppers are connecting with what makes Belleville Market special.

In total, we processed 870 orders and sold 2,137 individual products, more than double last year’s 999 products sold during the same three-day period. These numbers reflect an exciting trend: guests aren’t just browsing — they’re buying.

Looking at the bigger picture, Belleville Market is up 23% year-to-date, and all signs are pointing to a strong holiday season ahead. Some merchants — including us — have already begun introducing holiday-themed items, and we’re happy to report that they’re already moving. Combined with the momentum we’ve seen over the past several months, that’s an encouraging indicator for the weeks to come.

A busy weekend like Garlic Fest reminds us of the importance of being well-stocked with your best-selling items and keeping your displays fresh and inviting. Most merchants who took the time to restock and refresh their spaces ahead of the event clearly benefited, as strong sales reflected the power of thoughtful preparation and presentation.

If your brand calls for it, we encourage you to begin your transition to holiday over the next few weeks so you’re ready to shine during our Holiday Open House on November 6.

Thank you again for your partnership, creativity, and commitment to making Belleville Market such a special shopping experience. Let’s keep the energy going into what promises to be a great holiday season!