A Strong Spring at Belleville: May Sales Surge + Tips for Keeping the Momentum Going

A Strong Spring at Belleville: May Sales Surge + Tips for Keeping the Momentum Going

As we round out the month of May, we’re thrilled to share that Belleville Market sales are currently up 33% as of this writing compared to May of last year—making this one of our strongest non-holiday months on record...and that's without accounting for our final Saturday of the month. With more shoppers walking through the doors and lingering longer in the space, we’re continuing to see healthy, steady growth in both foot traffic and overall engagement.

That said, we know results don’t always look the same across the board. Some product categories, like general home décor and gifting, have shown consistent gains, while others—particularly traditional antiques—have experienced some softness, reflecting broader retail trends. And just as product categories fluctuate, so do individual merchant outcomes. There are a number of factors at play, including price point, merchandising, and visibility within the Market.

What can make a difference?
Here are a few helpful reminders we’ve seen move the needle—time and again:
    • Refresh your booth regularly. Even small updates—a new layout, seasonal additions, or swapping in fresh merchandise—can re-engage repeat customers and signal that your space is active and evolving.
    • Remove what’s not working. If something’s not selling, it’s okay to pull it out. This makes room for new pieces and keeps your assortment from feeling stale.
    • Promote yourself. Whether it’s a quick Instagram Story showing your latest arrivals or a photo of your display from a customer visit, social media is a powerful tool. Tag us (@bellevillemarket) so we can help amplify your posts!
    • Look at your pricing. There may be opportunity to re-evaluate how your items are priced—especially for one-of-a-kind or specialty pieces. Even modest increases can improve your margin without hurting sales.
At the end of the day, Belleville Market is a shared ecosystem. The energy each of us brings into the space—through creativity, hustle, and presence—is what makes this place feel so alive. And we’re here to support you in every way we can.

Let’s keep the momentum going into summer!