• This Months Sales Increase Goal: 10%
  
• The goal amount determined at the start of the year. Goal % increase for the same month the previous year.
  
• Actual Sales: Increased by 17%
  
• The amount sales grew compared to the same month the previous year. 
  
• Number of Transactions: 3,275
  
• The total amount of transactions during the report month in-store and online. 
  
• Total Number of Guests: 12,247
  
• The number of guests who entered the Market adjusted to exclude merchants and employees.
  
• Conversion Rate: 26.74%
  
• The % of guests who made a purchase vs. who did not

In November and December, Belleville Market has a booth space at Christkindlmarkt in Bethlehem, PA. While the sales produced at Christkindlmarkt are not included in the Market Sales Summary, it is worth noting that while working the booth, we've been able to promote the market to each of our customers at Chrstkindlmarkt. In November alone, our booth space saw 1,585 transactions - each were invited to visit the Market and handed marketing materials.