At Belleville Market, maintaining a polished, professional visual environment is essential to providing guests with a consistent and elevated shopping experience. Clear and properly designed sale signage is a key part of this presentation.
1. Professional Signage Required
- All sale signage must be printed — handwritten signs are not permitted.
- Signs should be legible, well-designed, and free of damage, fading, or wrinkles.
- Durable materials such as cardstock, photo paper, or signs in frames or stands are strongly recommended.
- Signage should reflect your brand aesthetic while complementing Belleville Market’s curated environment.
Every sale sign should clearly include:
- Merchant name and/or brand logo/mark
- Promotion details (example: “15% Off All Apparel”)
- Any exclusions (example: “Excludes jewelry and prints”)
- Start and end dates of the promotion
This ensures clarity for customers and helps reduce confusion at checkout.
3. Placement & Visibility
- Signs should be placed in or near the relevant product area.
- Ensure that signs are visible and easy to read from a reasonable distance.
- Avoid placing signage in walkways or in a way that blocks merchandise.
4. Merchant Responsibilities
- Adding Signage: Merchants are responsible for providing, printing, and placing their own sale signs.
- Maintaining Signage: Keep signs neat and updated throughout the promotion.
- Removing Signage: Merchants must remove all signs promptly once the promotion ends — ideally by the next business day.
5. Pricing Accuracy & Outdated Signs
If a sale sign remains posted after the promotion ends, and the system pricing has changed, Belleville Market may honor the displayed discount if a customer inquires. Timely removal of outdated signage is the merchant’s responsibility and helps maintain accuracy and a polished store environment.
6. Additional Notes
- Clearance Sale Signs: Allowed as long as they are printed and professional.
- Merchant Closing / Moving / Going Out of Business Signs: Not permitted.
- Consistency: Signage should maintain a professional and cohesive appearance throughout the market.
These guidelines are in place to help maintain a unified, elevated retail environment that benefits every merchant. Well-designed signage not only improves customer experience—it reinforces the sense of quality and curation that defines Belleville Market.
If you have any questions or would like assistance designing compliant signage, please reach out to Merchant Support.