1. Product Descriptions

1. Accuracy is critical: Descriptions must reflect the product exactly, including materials, dimensions, weight, care instructions, country of origin, and any distinguishing features.
2. Concise yet informative: Ideally between 150–300 words/characters, enough to clearly communicate value and function without overwhelming guests.
3. Highlight key selling points: Include unique aspects, special techniques, or materials that differentiate your product.
4. Keywords & searchability: Use natural, relevant keywords to help guests discover products on the Belleville website.
5. Honesty & compliance: Avoid exaggerated claims or misleading statements. Products must comply with Belleville’s content standards and all applicable laws/regulations.

2. Product Images

1. Minimum of 4 images per product (more are encouraged if needed).
2. Main image standards: Square, high-resolution, well-lit, and on a neutral or white background. The product should be centered and clearly visible.
3. Supplemental images: Include multiple angles, close-up detail shots, packaging, and optional lifestyle images that show the product in context.
4. Consistency: Image style, lighting, and background should be consistent across your product catalog to maintain a professional look on the website.
5. No watermarks or overlays on main images.
6. Quality control: Avoid pixelated, blurry, or miscolored images.

3. Inventory & Catalog Accuracy

1. Inventory accuracy is mandatory: Product stock must be up to date in ConsignCloud (or your approved inventory management system). Only items marked as available should be submitted for website listing.
2. Accurate product attributes: Dimensions, weight, color, size, material, and category must match the physical product and the inventory system.
3. Pricing alignment: Prices in ConsignCloud must match the submitted product listing. Any promotional pricing or discounts must be approved before posting online.
4. Regular updates: Review product availability, descriptions, and images regularly to avoid guest dissatisfaction or canceled orders.

4. Compliance & Quality Standards

1. Products must comply with all Belleville standards for content, safety, and quality.
2. Belleville reserves the right to approve, request edits, or reject any submission that does not meet these requirements.
3. Failure to maintain accuracy in inventory, descriptions, or images may result in delayed approvals, removal of listings, or corrective action requirements.
4. Consistent adherence helps minimize returns, improve guest trust, and maintain Belleville’s brand integrity.

5. Best Practices & Department Store Inspiration

1. Lifestyle & context matter: Department stores and marketplaces like Faire emphasize showing products in use to help customers visualize and make buying decisions.
2. Descriptive yet scannable content: Use bullet points for key features and a short paragraph for storytelling.
3. Uniformity across products: Ensures a professional, cohesive appearance on the Belleville website.
4. Regular catalog audits: Review your listings periodically to ensure all information, photos, and inventory levels are current.

Why This Matters

1. High-quality listings benefit both merchants and guests:
2. Guests understand exactly what they are purchasing.
3. Reduced errors, returns, or order cancellations.
4. Professional, cohesive website presence that reflects Belleville’s brand.
5. Streamlined approval process with faster listing times.