Exclusivity & Product Category Overlap

Exclusivity & Product Category Overlap

At Belleville Market, every merchant plays an important role in creating a shopping experience that feels both diverse and carefully curated. To maintain this balance, we’ve put together a few guidelines around brand exclusivity and product overlap. These are designed to protect our collective success, ensure each merchant has a clear identity within the Market, and provide guests with a unique “department store reimagined” experience they won’t find anywhere else.

1. Exclusive Brands & Suppliers

Belleville Market has established direct relationships with certain brands and suppliers. These brands are exclusive to Belleville Market and may not be brought in or sold by individual merchants.

The following is a list of brands and suppliers that are exclusive to Belleville Market: Click Current Product Exclusivity List to request access.
  1. Belleville Market reserves the right to update this list from time to time without notice.
  2. Merchants found to be carrying these exclusive brands will be asked to remove the items from their assortment.
This ensures that Belleville Market can maintain consistency in our curated brand partnerships and preserve the unique identity of the Market.

2. Reducing Product Overlap

Each merchant was invited to Belleville Market for their unique product offerings and specialties. To preserve a diverse and well-balanced shopping experience for our guests, merchants are expected to focus on their core offerings.
  1. Merchants should avoid expanding into categories already represented by other merchants in the Market.
  2. If a merchant is interested in introducing a new product line or category outside of their current assortment, it must be approved by Market management in advance.
  3. Our goal is to minimize duplication, ensuring that each merchant has a clear and defined space within the Market while offering guests a broad range of choices.

3. Maintaining a Curated Experience

Belleville Market is designed as a reimagined neighborhood department store, carefully curated to provide a wide variety of goods while keeping each merchant’s individuality intact. By respecting exclusivity agreements and minimizing product overlap, we collectively strengthen the Market, ensuring success for all merchants and a one-of-a-kind shopping experience for our guests.

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