Product Titles, Descriptions & Merchandise Accuracy

Product Titles, Descriptions & Merchandise Accuracy

Accurate product information is essential to maintaining customer trust and delivering the elevated shopping experience that Belleville Market is known for.

When entering items into ConsignCloud, merchants are expected to use clear, truthful, and accurate product titles and descriptions that accurately represent the merchandise being sold.

Accuracy Matters

Customers rely on product descriptions and tags to make informed purchasing decisions.

Misleading, exaggerated, or inaccurate descriptions can:
  1. Create customer confusion
  2. Lead to returns and complaints
  3. Damage trust in your brand
  4. Damage trust in Belleville Market
  5. Create inconsistencies throughout the store
Every product should be described based on what it actually is—not what it resembles or what may sound more appealing.

Examples

Jewelry

Merchants should accurately identify materials and construction.

Examples:
  1. Stainless steel should not be described as sterling silver.
  2. Silver-plated jewelry should not be described as solid sterling silver.
  3. Gold-tone jewelry should not be described as gold.
  4. Cubic zirconia should not be described as diamonds.
  5. Simulated stones should not be represented as natural gemstones.

Vintage & Antique Merchandise

Items should be represented accurately based on known information.

Examples:
  1. Reproductions should not be described as antiques.
  2. Vintage-inspired items should not be described as vintage.
  3. Estimated dates should be reasonable and supportable.
  4. Unknown manufacturers should not be attributed without evidence.

Home Décor & Furniture

Examples:
  1. Veneer furniture should not be described as solid wood.
  2. Laminates should not be described as hardwood.
  3. Printed artwork should not be represented as original artwork.
  4. Machine-made items should not be described as handmade unless they genuinely are.

Apparel & Textiles

Examples:

  1. Synthetic fibers should not be described as wool, silk, linen, or cashmere.
  2. Faux leather should not be described as genuine leather.
  3. Reproductions should not be represented as vintage or designer originals.

Food, Bath & Body, and Apothecary Products

Examples:
  1. Ingredients should be represented accurately.
  2. Products should not make medical, therapeutic, or health claims that cannot be substantiated.
  3. Handmade products should only be described as handmade if they genuinely meet that standard.

When You Are Unsure

If you are uncertain about the material, age, origin, maker, or composition of an item, it is better to use a more general description than to make assumptions.

Examples:
  1. "Silver-tone necklace" instead of "Sterling silver necklace"
  2. "Vintage-style sign" instead of "Vintage sign"
  3. "Wood veneer cabinet" instead of "Solid oak cabinet"
When in doubt, accuracy should always take priority over marketing language.

Belleville Market Standards

Belleville Market reserves the right to request changes to product titles, descriptions, signage, or labeling that are deemed inaccurate, misleading, exaggerated, or inconsistent with our standards.

Repeated issues may result in merchandise being removed from the sales floor until corrections are made.

Summary

Accurate product descriptions protect both merchants and customers.

Clear, honest, and truthful product information helps build trust, reduces confusion, supports stronger sales, and reinforces Belleville Market's reputation as a curated and professional retail destination.

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