1. Merchant Branding

1. Every merchant is encouraged to develop a clear, memorable brand for their selling space. This includes:
1. A unique trade name for your unit
2. Visual elements that reflect the style and products you offer
3. A brand identity that is consistent across signage, displays, and packaging
2. Approval Required:
1. All branding must be approved by Belleville Market management before implementation.
2. Approval ensures that the name, logo, and visual elements are professional, appropriate, and aligned with the Market’s overall aesthetic.
3. Quality Standards:
1. Branding should be professional, polished, and visually appealing.
2. Handwritten signs or unprofessional graphics are not permitted.
3. All signage should create a cohesive and welcoming look for guests.
4. Benefits of Strong Branding:
1. Makes your selling space memorable to guests
2. Encourages repeat visits and social media engagement
3. Enhances the perceived value of your products
4. Contributes to the overall professionalism and cohesiveness of Belleville Market

2. Trade Name Signage

1. All merchants must display their approved trade name sign within their selling space.
2. The sign serves as a clear identifier for your unit and reinforces your brand identity.
3. Ensure the sign is visible, legible, and professionally produced.

3. Blade Signs

Standard Blade Sign Options

1. Standard Size (Gallery & Loft Booth Spaces): 24" wide x 16" high — $175
2. Tall Size (Gallery Booth Spaces Only): 24" wide x 24" high — $215

Sign Specifications

1. Material: Aluminum
2. Shape: Rounded corners (1/4")
3. Printed Sides: Double-sided, full color
4. Drilled Holes: 3/8" diameter, top corners only
5. Hardware: Belleville Market provides hangers and poles

Production & Installation Process

1. Submit a high-resolution image of your logo or branding artwork to merchantsupport@bellevillemarket.com
2. Belleville Market will provide a proof for review and approval.
3. After approval, an invoice will be issued.
4. Production typically takes about one week, and installation will be handled by Belleville Market staff.
5. Graphic design assistance is available for an additional fee.

Note: Pricing is subject to change due to material or shipping cost fluctuations.

4. Restricted or Special Signage

1. “Going out of business sale” or similar clearance messaging
2. “You break, you buy” or other warning/fine-based messages
3. Signs that reference surveillance, cameras, or security messaging (e.g., “Smile, you’re on camera”)
4. Signs with political, religious, or otherwise controversial content
5. Any signage that conflicts with Market policies or guest experience standards

If you are unsure whether a sign is permitted, submit it to management for review prior to use. Unauthorized signs may need to be removed immediately.

5. Best Practices

1. Use fonts, colors, and imagery that are easy to read and reflect your brand.
2. Keep messaging concise and professional — your sign should clearly communicate your unit name and identity.
3. Maintain brand consistency across your sign, displays, and packaging.
4. Position your blade sign so it is clearly visible to guests without obstructing pathways.
5. Regularly review your signage and branding to ensure it remains fresh, relevant, and in good condition.

6. Summary

1. Identifying your selling space to guests
2. Creating a memorable brand that encourages repeat visits
3. Enhancing the perceived professionalism of your products and selling space
4. Contributing to a consistent and cohesive aesthetic across Belleville Market